HOW TO WRITE A GOOD ADVERTISEMENT: A Short Course in Copywrighting
by SCHWAB, Victor O.
New York: Harper and Brothers, (1962). First Edition. Hardcover. Very good/very good. 8vo. Publisher's cloth in original dust jacket. Very good. Jacket suffers rubbing and edge-war including several short closed tears. Cloth toned at edges. Interior clean and bright.
Primer on advertising from the president of a major advertising firm. 227 pp. (Inventory #: 16096)
Intrinsically interesting, unusual, and important books in many fields. Specialties include the Beats, poetry, and modern and contemporary art.
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