by Cassandre, A. M. [Adolphe Mouron Cassandre], illustrator and designer. Typography: Maurice Frédéric. Photography: René Messager
Paris: Agence Générale de Publicité et de PropagandePrinter: E. Desfosses.. Wraps. Brochure. Near Fine. N.d., circa 1930. 8vo. 24.5 by 18.5 cm. Unpaginated, 31 leaves, all of a weighty card stock, or over 60 pages, about half with color plates (we count 31, but one can quibble about whether one or two of them so qualify). Eleven of these are non-product illustrations -- attempts to capture concepts or abstractions -- the balance being exquisite depictions of the company's fine perfume bottles. The catalogue exudes an unalloyed dreamy luxury in every respects, as befits high-end perfume marketing. Cassandre, a name adopted by the Ukrainian-born Adolphe Jean-Marie Mouron (1901-1968) -- his parents were French -- was a highly celebrated commercial artist, theatrical designer, magazine illustrator and poster artist. He worked heavily with the prestige printer, Draeger, as well as the couturier Lucien Lelong and others. In time he was awarded the French Legion of Honor. Lelong was a top Parisian couturier from the twenties til his retirement in the late forties. He was himself not a designer but rather relied on a stable of designers, and among his proteges was Christian Dior. As this catalogue also shows, dress designers were branching out into fragrances for a long time; this catalogue predates the creation of Chanel No. 5 by a few years. Light wear to the wraps -- a minor closed tear along the upper joint, and some minor wrinkling or creasing to the cover paper. Otherwise, clean and fresh.
(Inventory #: 004987)
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