New Departure Coaster Brake The Brake that brought the Bike back
first editionBrochure. Wraps
1914·New York. Ehle: Winona, Minnesota
New York. Ehle: Winona, Minnesota: The New Departures Mfg. Co. Printer: American Lithographic Co., N.Y. This copy distributed by George O. Ehle, 1914. First edition. Brochure. Wraps. Very Good. Colorful promotional brochure for an improved bicycle brake. 16mo. 16 by 9 cm. Unpaginated, 16 pp., including wraps. A narrative poem accompanies delightful color illustrations of family members using the bicycle in a variety of ways. Echoing the verse on each page is a short non-verse plug for an aspect of the brake system and the safer, easier bike resulting. The illustrations stand out for their gentle caricaturing of family types, their playful air and their winsome washes of color. They seem to play on a cheerful nostalgia, although they are depicting then contemporary scenes. The brochure also pitches the medical benefits of bicycle riding. the particular invention, the coaster brake or back pedal brake, was first invented in 1898; we take on trust that new Departures had made some tweak to the invention that advanced bicycle safety and ease of use. Light soiling to the wraps. Other than light age toning, the leaves are otherwise clean and bright.
(Inventory #: 004986)
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