(Advertising Art)- Emil Gerasch, GMBH, Leipzig: Reklameschau 1929 Berlin. Geraschdruck, Warenschmuck. On rear cover: Plakate, Prospekte, Packungen, Werbedrucke
Gerasch. Unpaginated (14 leaves printed recto and verso) promotional publication featuring examples of advertisements, brochures, packaging, and other material by the renowned printing firm responsible for some of the highest achievements in German printing in the early 20th century, with spectacular examples color lithography, embossing, pop-ups, and other techniques throughout, some tipped-in, brief introductory text in German, English, French, and Spanish. Sm. sq. folio. Wrpps., tie-bound. Leipzig (Emil Gerasch) 1929. A gorgeous and sumptuous work, with brilliant and saturated colors throughout, created for an international exhibition of advertising art held in Berlin in 1929; the publication includes some images that reflect the prevailing Art Deco aesthetic. The Gerasch printing firm was responsible for some of Ludwig Hohlwein's iconic posters. As of June 2015 WorldCat is unable to locate a copy of this work worldwide. (Inventory #: 47236)
You can be confident that when you make a purchase through ABAA.org, the item is sold by an ABAA member in full compliance with our Code of Ethics. Our sellers guarantee your order will be shipped promptly and that all items are as described. Buy with confidence through ABAA.org.