[Trade Catalogue] Avon Cosmetics Toiletries Since 1886
Plastic comb spine. Heavy card boards.
Plastic comb spine. Heavy card boards.. Very Good. N.d., circa 1960. 4to. 27 by 20 cm. 78 pp. Profusely illustrated, with a combination of color drawings (some line drawings) and photos, often the two melded together in interesting ways. Also on offer are products for men (shaving needs, cologne) and baby's, in addition to the traditional core product line catering to women. The graphics are arresting, even if to us not quite as resplendent as in the early twentieth century catalogues produced by the company when it was known as the California Perfume Company. The art designers were just as professional and masterful in this publication as the earlier ones -- what fall off there might be perceived in quality is a matter of the cheapening of production techniques. This catalogue captures the fashion culture and aesthetics of its day supremely well, and thereby transports us back to the era of Mad Men and the middle class ideals of the Eisenhower years. Some of the evocative products and/or product lines: Topaze, Here's My Heart, Persian Wood, Nearness, Bright Night, Cotillon, Wild Rose; products include various colognes, perfumes, toilet waters, sachets, foundations, powders, compacts, eye pencils, lipsticks, rouge, creams, lotions, hormone products, soaps, bath oils, talc, shampoos, deodorants, shaving creams, etc. With a striking gold cover. Light wear. Moderate soiling on front cover.
(Inventory #: 005057)
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