The Law of Merchandise and Character Licensing. 2014-2015 Ed. 2 Vols.
by Battersby, Gregory J.; Charles W. Grimes
2015. [Intellectual Property Law]. The Law of Merchandise and Character Licensing. 2014-2015 Edition. Gregory J. Battersby, Charles W. Grimes. 2 Volumes. Softbound. Thomson Reuters. Ex-library with location labels at foot of spines and bar code labels on rear covers, else very good. Publisher's Price USD 1,149 . * Reference source for the practicing attorney faced with a problem in merchandising or character licensing. Provides help in analyzing the field, pinpointing problem areas, and understanding how to apply the industry's most innovative strategies in meeting client goals. Helps maximize profitability and minimize risk with its handling of: state-of-the-art forms and agreements; current industry standards and procedures; information on selecting and evaluating a property; clearing, creating and protecting rights; licensing property to another party; monitoring a property's use and preventing misuses; enforcing established rights against unlicensed infringers and counterfeiters. (Inventory #: 65869)
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