Run your own Hollywood Stars Doughnut Party. Screenland's Newest Party Idea!
Los Angeles: Davis' Perfection Bakeries, 1938. First edition. Very Good. Fun, and scarce, tie-in promotion of a Los Angeles bakery chain from the thirties and Warner Brothers. As to the latter, we are assuming Warner's active participation, as all the stars featured in the promotion were Warner's contract players at the time: Joan Blondell, Dick Powell, George Brent, Bette Davis, Olivia de Havilland, Frank McHugh, Marie Wilson, Anita Louise, Pat O'Brien, Rosemary Lane, etc. Leporello, 12.5 by 7.5 cm, when closed, opening to six panels, printing on both sides. The promotion builds on the alleged introduction of the the Doughnut Party, described as a "hilarious entertainment", by Dick Powell and Joan Blondell, who were married at the time. Whether or not this is true we can not say, but we have trouble visualizing Dick Powell making his own buffet, Olivia de Havilland baking a Peach Doughnut Shortcake, or Bette Davis taking a break from "Jezebel" to produce her very own "Pineapple Doughnut Delight"! Or Anita Louise, who was to become a leading hostess in Hollywood after her film career wound down, making place cards out of doughnuts and toothpicks, or tough man Pat O'Brien building a "Doughnut Hut". We will note, though, that the doughnut's popularity, or mode of consumption, does owe much to Hollywood, thanks to that memorable scene of Clark Gable teaching Claudette Colbert how to dunk doughnuts in "It Happened One Night" a few years prior to the issue of this pamphlet. The whole thing is wonderfully cheesy movieland kitsch, cute and harmless fun. We could locate no other copies, as might be expected of such a then throwaway and flimsy item. Our copy, though, is well-preserved, with evidence of just light wear and a few minor soil spots.
(Inventory #: 005254)
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