Wrapping paper design for the Eifler Seed Company

1950 · Vienna

by [ADVERTISING]; Janetschek-Becker, Helga
Vienna, 1950. Exuberant midcentury watercolor design for wrapping paper to be used by the Viennese seed company Eifler & Company. Rows of brightly colored root vegetables and flowers alternate with lines of text: SAMEN ("seeds") and the name and street address of the supplier. Designer Helga Janetschek-Becker was an accomplished commercial artist, creating packaging for a number of iconic brands, including Salzburg's Mozartkugeln. A surprising survival. Original pen and watercolor design on single sheet of buff paper, measuring 16.5 x 12.5 inches. Trace of adhesive from previous matting around unfinished edges. (Inventory #: 1001877)
Honey & Wax Booksellers
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Honey & Wax Booksellers

540 President St., 3rd Floor
Brooklyn, NY 11215
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phone number(917) 974-2420
Specializing in Literature and the Lively Arts, Print and Cultural History
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