New York: American Showcase, Inc.. Near Fine in Very Good+ dj. (c.1987). First Edition. Hardcover. 0-8478-0864-5 . [nice solid copy, minor bumping to bottom corners, no other significant wear; jacket shows some light scuffing to surfaces, moderate wear (surface flaking) along top edge of rear panel]. (color & B&W photographs and graphics) SIGNED on the ffep by Lou Dorfsman (signature only), "a legend in the annals of commercial design," whose signal achievement was coordinating, projecting and polishing the image of the Columbia Broadcasting System, back in the day when it was known as "the Tiffany of the networks." "This retrospective of Dorfsman's career at CBS documents 40 years of memorable historic events and entertainment, from epic news features like the moon landing to inspired promotions for the NFL. Above all, the book demystifies the broadcasting and advertising business with some straight talk from this master designer." [The book] is packed with hundreds of ads, promotional packages, books, brochures, on-air promotions, exhibits and design projects that demonstrate Dorfsman's all-encompassing talents as an advertising man and a creative director. This is a book for anyone interested in visual communication." Signed by Author & Illustrator . (Inventory #: 23815)
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