A collection of 31 broadside advertisements, 28 printed envelopes, which contained medicines, one printed license, & one printed chart
by PHARMACEUTICAL ADVERTISING
Japan: various sizes and various dates, mostly printed in black, some in red, ranging from 1818 to 1906. A remarkable collection of pharmaceutical ephemera: these broadsides and envelopes were issued by pharmaceutical companies from all over Japan, for advertising and dispensing a wide variety of tablets, ointments, powders, plasters, herbal medicines, and pastes. These medicines were used for a wide variety of illnesses: indigestion, conjunctivitis, kidney disease, sea sickness, diarrhea, etc. Indeed, one of the medicines is advertised as efficacious in curing 10,000 diseases. Some of these broadsides lists many kinds of medicines produced and marketed by a single manufacturer. Many have company logos. Each broadside and envelope lists the manufacturer's name and place, the name of the medicine, sometimes the price, and the diseases it could cure. The large chart, printed on both sides, lists more than 500 foods, including grains, vegetables, meat, fish, and fruits, organized in Japanese alphabetical order. Below each item is a recommendation regarding who should consume this food (for instance, some are good for old people but not the young, etc.), and food combinations that are beneficial or dangerous. Many of these medicines still exist. For example, "Uzu no Kyumei gan" was first produced in 1597 for pediatric illnesses and is still dispensed today. Mostly in fine condition.
(Inventory #: 6572)
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