1952 · Los Angeles, CA
Los Angeles, CA: Coast Industries, 1952. The date is inferred by magazine ads found, which date to 1952, in 1954, the company's address changed.. Materials featuring a 'Bathing Beauty' novelty letter opener and the two pieces of advertising materials that go along with it. In the 1950s a company by the name of Coast Industries came up with a product called 'flok-kraft fluorescent flock', which was a phosphorescent pigment mixed with an adhesive and used to decorate plastic objects. This pigment glowed in the dark and came in three colors, bright blue, brilliant green, and bright yellow. The company coated this product onto a variety of plastic molds, such as the 'Bathing Beauty' Letter Opener, that were then sold in bulk to companies to use a promotional materials. The letter opener itself is made from a clear plastic that has been shaped into the silhouette of a female body. The 'flok-kraft fluorescent flock' had been adhered to the form so that it looks like a bathing suit. A double sided flyer containing information on the bathing beauty and a return envelope is included. The backside of the flyer showcases another one of the company's items that could be covered by the ''flok-kraft fluorescent flock', a piggy bank that would tip its hat every time a coin was inserted. The novelty letter opener no longer glows in the dark. Measures 8" x 1 1/4" (letter opener), 8 1/2" x 11" (flyer).
(Inventory #: 29012151)