by W.P. Fuller & Co
Unpaginated (75 double-sided leaves) Art Deco paint sample display catalog from the Fuller Paint Company of San Francisco, containing within a catalog of 99 paint samples, along with design recommendations for how best to use the Fuller paint colors in exterior and interior applications in various types of homes, including Colonial, Cape Cod Cottage, Southern California Spanish, and Tudor, with each design recommendation printed in glossy black text on gold card stock, facing a mounted full-color plate rendering (with a total of 59 plates) of how best to employ the suggested technique or design idea. Profusely illustrated throughout. Some scattered scuffing, abrasions scattered throughout, one paint sample page missing the sample piece for "3442 Dark Lead", tissue guard cover sheets for paint samples with some chipping and minor losses. Oblong 4to. Black cloth boards with gilt lettering to front cover and sewn black string-tied binding. Some minor wear, slight scuffing to cover, overall very good. San Francisco (W.P. Fuller & Co.) 1934. Includes an additional double-sided illustrated loose sheet with instructions for "How to Use Textone Glaze to Produce Blended Effects Over Textone." The catalog is divided into four main sections. Section I covers Exteriors; Section II comprises Living Rooms, Dining Rooms, Breakfast Rooms, and Kitchens; Section III covers Bedrooms, Bathrooms, and Occasional Furnishings; and Section IV closes out with "Directions for Applying Fuller Products". The first section is devoted to exterior styles such as "A Home in Simple Colonial Style", "An English House Adapted for America", or "A Cape Cod Cottage of Appealing Simplicity", each with a depicted color scheme and suggestions for alternate color schemes, with Fuller paint color numbers provided. The second and third sections are similarly formatted, for rooms instead of overall exterior styles, featuring descriptions such as "A Bright, Cheerful Color Scheme for a Sun Room", "Semi-Modernistic Living Room in Blue and Red", "Breakfast Room in Blue, Apricot, and Coral", "A Sunny Kitchen in Ivory, Apricot, and Venice Blue", "Bedroom in Shell Pink and Shades of Green", and "Nursery with Gay, Colorful Painted Furnishings", each accompanied by a full-color rendering, color scheme, and suggestions for alternate color schemes. The final section includes directions for such applications and techniques as antiquing, glazing, barn and roof paint, cement and stucco, painting decks, lacquering floors, painting plastered walls, treating linoleum, refinishing woodword, staining floors or shingles, and varnishing. A scarce and wonderful artifact of Art Deco design; as of May 2020, WorldCat only locates two holdings in North American institutions.
(Inventory #: 50730)