Alvin Lustig has finally come to be appreciated as one of the most important graphic designers of the 20th century, not only in the US but also internationally. The diversity, sophistication, and sheer fertility of his mind and work are supported by the wide range of his design talents and the synergy he achieved in his work with the contemporary art zeitgeist of his era. Lustig's ability to absorb and adapt in an original and fresh fashion, both the "high & low" aesthetics of cultural imagery, was remarkable, if not unique to that period.
His early work of the late 1930s still showed an investment in, if not full commitment to, the principles of a lingering "art deco" style. He quickly moved on in the very early 1940s to a unique and aesthetically confident body of work, which he would continue to develop throughout his sadly short life and career. He died at age 40 in 1955.
His talents were well recognized in the 1940s in the Los Angeles cultural circuit, giving him both the opportunity and motivation to develop and produce some strikingly original designs. He initially used only typographical shapes in various arrays of unique composition, printed in nuanced, tasteful, and well-balanced color combinations. This work brought him to the attention of New Directions publisher James Laughlin. The ND association launched a body of work that would shortly become the foundation of his reputation as a great designer and innovator in the graphic arts world. From then on, he would develop relationships with a wide variety of publishers and companies, designing not only books, but all types of promotional and outreach materials, including pamphlets, catalogs, and postcards for the Girl Scouts of America with a new look of photomontage and sparse typeface overlays. With his formal architectural training he received commissions for interior design work as well.This collection contains over 210 items with high res images for each item. Except for 2 titles, this collection includes all the great collaborations Lustig had with New Classics, Knopf, Ward Ritchie Press, Girl Scouts, Meridian/ Vintage Books, Noonday Press, New Directions and others.
There has never been a catalog raisonne of Lustig's works. This is a great collection... very complete, and all items in good to Fine condition. (Inventory #: 2020-1)