Theory and Practice of Advertising: A Textbook Covering the Development and Fundamental Principles of Advertising and Methods of Representative Advertisers

first edition

1926 · New York

by Hall, S. Roland
New York: McGraw-Hill Book Company, Inc, 1926. First Edition. Near Fine. First edition. x, 686 pp. Green cloth with gilt spine lettering on black title band. A Near Fine copy with light shelf wear and dust-soiling, bumping to edges, a few tiny ink flecks to front free endpaper. A textbook on advertising from 1926 with all the facets of the trade from that era. (Inventory #: 140940287)
Burnside Rare Books
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Burnside Rare Books

2505 SE 11th Ave., #326
Portland, OR 97202
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Specializing in General antiquarian with a focus on Modern Literature,Signed, Non-Fiction and Cocktail books
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