1925-1969 · United States
Types of materials include advertising booklets and pamphlets, as well as one mailer with enclosed product sample. Nearly all advertise some kind of hygiene or beautifying product marketed to women and teen girls, and commodify physical beauty along the way. For example, "Click with the Crowd" includes phrases such as, "Your face is your fortune" and "Your clothes help a lot". Another booklet, "The Inside Story of a Lovely Complexion...Total Beauty Care by Noxema" states that, "Your skin is more than packaging (a pretty one, we hope), [and] more than just a wrapping". A glimpse into the kinds of societal pressures put upon women in the mid-twentieth century.
The items include:
"Torrid Ray Therapeutic Lamp". United States, circa 1925. Illustrated folding pamphlet advertising a heat lamp that purports to treat anemia, rheumatism, and sciatica in addition to "opening the pores", drying hair, and providing facial treatments. Tri-fold pamphlet (6.25" by 3.5"), printed in orange, green, and black. Fine.
"The Story of Beautiful Hair". Springfield: John H. Breck Co., c.1935. Illustrated pamphlet with information on hair types and how to best care for hair and dandruff. Tri-fold pamphlet (8" by 3.5"). Fine.
"A Girl and Her Hair". Cincinnati: Proctor & Gamble, 1947. Illustrated booklet of hair care tips and advice, advertising products by Proctor & Gamble. Folio (11" by 8.4"), pp. 12, stapled in original wrappers. Pin holes where previously bound in binder. Fine.
"Don't be half safe". Printed advert for Arrid deodorant featuring a five-step beautifying routine. Single leaf printed in pink and black measuring 8.5" by 11", printed on both sides. Fine.
"May we present: safety-beauty-wisdom". New York: The Wella Corp., 1950s. Illustrated pamphlet advertising Wella hair curling products. Includes glamorous photo of woman with curled hair in Hollywood-esque styling. Bifolium (3.5" by 6"), printed in pink and black. Fine.
"Click with the Crowd". United States: Bristol-Myers Co., 1950. Illustrated booklet emphasizing personal hygiene and grooming for teenage girls, and advertising MUM brand deodorant. Includes hygiene quiz and weekly checklist. Tri-fold pamphlet (7.5" by 5.5"), printed in orange and green. Fine.
"Thru the Looking Glass to Good Grooming". Cincinnati: Proctor & Gamble, 1950. Illustrated booklet of hygiene, skin care, and hair care advice. Folio (11" by 8.5"), pp. 20, stapled in original illustrated wrappers. Fine.
"Thru the Looking Glass to Good Grooming". Cincinnati: Proctor & Gamble, 1954. A later edition, with different illustrations. Folio (11" by 8.5"), pp. 20, stapled in original illustrated wrappers. Fine.
"Hair Fair". New York: Triangle Publications, 1959. An illustrated booklet supplement to Seventeen Magazine, with hair care tips, tricks, and styles. 8vo (9.5" by 6.5"), pp. 24, printed in pink and black, stapled in original illustrated wrappers. Some light toning, else fine.
"New Facts on Restoring Brittle Splitting Breaking Fingernails Based on Medical Research". Johnstown: Knox Gelatine, 1959. Illustrated folding pamphlet advertising Knox Gelatine products with advice for women on how to prevent and treat brittle or broken nails. Four-fold pamphlet (6" by 3"), printed in color. Fine.
"I Have a Secret!" Malden: Cuticura Laboratories, c1960. Illustrated pamphlet advertising Cutitone and Cuticura products via skincare tips. Bifolium (11" by 8.5"). Fine.
"Teenagers!" There's a bright, clear skin in your future with new Cutitone". Malden: Cuticura Laboratories, c1960. Illustrated pamphlet advertising Cutitone products for treating acne, marketed to teenagers. Bifolium (5.75" by 3.5"), printed in orange, blue, and black. Letter creases. Fine.
Mail-order ephemera in original printed post-paid envelope from Cuticura Products. Malden: Cuticura Laboratories, c1960. Includes 20 pp. illustrated booklet with tips and tricks for beauty; a printed mail-order coupon; and a printed card with a product sample (product has since been detached). All contained in original envelope measuring 3.5" by 6". Fine.
"How to Set Curls in Seconds". United States: The Kaynar Company, 1960. Illustrated booklet advertising Lady Ellen Hollywood Klippies Pin Curl Clips. Booklet (4" by 5.5"), pp. 16, stapled in original illustrated wrappers. Fine.
"The Inside Story of a Lovely Complexion...Total Beauty Care by Noxema". Baltimore: Noxzema Chemical Company, 1960. Illustrated booklet (8" 'by 5.25"), pp. , stapled in original illustrated wrappers. Fine.
Jones, Candy. "A More Attractive You". United States: Knox Gelatine, Inc., 1961. Illustrated booklet of advice and tips for teenage girls, including a self-evaluation quiz and illustrated cover with statements including "'Some girls need to lose weight" and "Some girls overdress". Folio (11" by 8.5"), pp. , stapled in original illustrated wrappers. Fine.
"How much do you know about perfume?" United States: Prince Matchabelli, c1965. Informational pamphlet on the history of perfume, advertising a perfume brand. Tri-fold pamphlet (11" by 8.5") printed on pink paper. One small stain to first leaf, else fine.
"World of Beauty Club Beauty Guide". Brooklyn: Andrea Raab Corp., 1969. Illustrated pamphlet advertising the different lashes by Andrea Raab (Outdoors, Career, Feminine, Romantic, Mod, Child-at-heart, and more) with a guide to applying eye makeup. Bifolium (11" by 8.5"). A couple short tears to head, else fine. (Inventory #: 22001602)