stiff paper wrappers
1930 · Menasha, WI
by Aust, Franz A. and Robert S. Harrison
Menasha, WI: George Banta Publishing Company, 1930. stiff paper wrappers. 4to. stiff paper wrappers. x, 45+(1) pages. A study of the effective use of art in advertising. Completed with the assistance of the Barney Link Research Fellowship Committee and members of the University of Wisconsin, Madison, psychololgy department. Foreword and table of contents. Includes statistical tables and the results of field tests. Black and white illustrations. Wrappers lightly faded. (Inventory #: 109335)