Cardboard, Fine Spiral
New York: Reliance Woolen Co., Inc.. Cardboard, Fine Spiral. Very Good. Folio-sized trade catalogue. 39 by 29 cm. Unpaginated. 40 pp., plus inside of card covers with content. Large color plates of mostly men's fashion, with some stylish women in their company, for the Town & Country set. In each of these plates is a backdrop inset depicting glamorous sporting and other cosmopolitan activities, many in New York, such as the idealized men and women might actively enjoy. So there are images of the Rockefeller Center skating rink, a private plane, an ocean liner, the Yale campus, college football, the downtown New York skyline, horseback riding in Central Park, etc. The fashions are late thirties, with fabulous men's suits, and when women's hems were on the longish side, and the sophistication is such that nowadays it seems hopeless ever re-capturing. In the back there are detailed descriptions of the garments of particular utility to those with a more technical bent.
(Inventory #: 003112)