1952 - 1955 REPORT TO THE LEGITIMATE THEATRE INDUSTRY [wrapper title]

New York: Theatre Guild, et al., 1955. Oblong small quarto. Pictorial stiff wrappers. Numerous black & white photos and illustrations. Fine. First edition. A financial report spanning four years that explains the inception and growth of the subscription theatre ticket concept as it relates to the legitimate theatre industry. Organized as The National Subscription Play Series by The Theatre Guild- American Theatre Society under the auspices of The Council of the Living Theatre, legitimate theatre found they could meet and sustain revenues through the concept of advance purchase of subscriptions by theatre goers. (Inventory #: WRCLIT70682)