HANDBOOK OF CONSUMER MOTIVATIONS: The Psychology of the World of Objects
by DICHTER, Ernest
New York: McGraw-Hill, (1964). First Edition. Hardcover. Very good +/very good +. 8vo. Publisher's silver cloth in original dust jacket. Light toning to jacket at spine and rear panel and very minor fraying at corners. Edges toned but interior clean and bright. Very good plus. 486 pp.
Sourcebook for the psychological significance of physical objects, produced for the McGraw-Hill Series in Marketing and Advertising. (Inventory #: 16345)
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