Plastic spiral. Alligator on boards. . Fine. Lavish exhibitor's annual with splashy spreads on movies to be released in the upcoming year. Folio, 36 by 29 cm. Unpaginated, 27 leaves. Also with the original card stock envelope, whose preservation most definitely contributed to the near pristine condition of this copy of the Annual. The exhibitor's annual was a marketing tool used by the studio's to generate excitement among its exhibitors, who were a sense its most direct customers. To that end, no expense was spared for these publications. In this particular annual, the extravagance is manifest in its cover, in the flaps or movable pieces in a few of the advertisements, and the overall quality of the production. Nonetheless, because only a small number of these annuals were printed, combined with the ephemeral nature of the promotion, few copies survive. Because the annuals were about the movies on deck during the upcoming year, one finds titles and casts sometimes different than the final release, and there are projects scuttled and others spoken of in very general terms, such as "And a second adventure film with ___ yet to be announced." And this annual is no exception, with the most conspicuous example, the ad for Orson Welles in "'John Citizen, U.S.A.' and one other production". The former became, of course, "Citizen Kane", and the latter ended up becoming "The Magnificent Ambersons", which was released a year later, in 1942. Promised is also Cary Grant in "Passport to Life", to be directed by Garson Kanin, with the illustration and the title itself suggesing a melodrama of some sort. This film was never made. In its place, starring Grant and directed by Kanin, would be the screwball comedy, "My Favorite Wife". Other examples of unmade, or unreleased, movies are Anne Shirley in "I Married a Cheat", Charles Boyer in "Ariane Pretends", Ginger Rogers in "Two on an Island", Maureen O'Hara in "Three Girls and a Gob", and Ronald Colman in "One Production". Titles were to be changed for several Lupe Velez projects. The ad for "Kitty Foyle", the movie for which Ginger Rogers was to win her Oscar, has a flap which replicates the cover of the novel. Lifting the flap reveals a brochure reprint of a Life article about the novel. A similar book cover flap is used for "Sister Carrie", a movie that was not then made. (A Paramount version would be released in 1952 with the title "Carrie".) Movies touted, and made in a form that correlates generally with the promo, include "Too Many Girls", "The Devil and Miss Jones", "Men Against the Sky", "No, No, Nanette", "Mr and Mrs. Smith", "Tom, Dick and Harry", and on and on. Other elements of interest are pages devoted to the RKO producers, directors and writers. RKO also had an arrangement with Disney, and so touted are "Mr. Duck steps out" and other one reelers. With only the most superficial signs of wear, close to mint.
(Inventory #: 004891)
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