[Pictorial Lobby Title Card for:] THE BEAT GENERATION
by Matheson, Richard, and Lewis Meltzer [screenwriters]
[Culver City: Metro-Goldwyn-Mayer] / Albert Zugsmith Productions, 1959. Original 11 x 14" color pictorial lobby title card. Near fine. Card #1 (the title card) of the lobby card set issued promoting Albert Zugsmith's cinematic look "Behind the Weird 'Way-Out' World of the Beatniks," directed by Charles F. Haas, and starring Steve Cochran, Mamie Van Doren, Ray Danton, Jackie Coogan, Louis Armstrong, Vampira, et al. This was a relatively early credit for the immensely talented Richard Matheson, who then had insufficient leverage to -- or perhaps chose not to -- undertake the novelization that appeared under Zugsmith's name. If a viewer happens to catch this exploitative fiasco on late night television, merciful charity should be extended to the late Mr. Matheson, for whom much greater accomplishments lay ahead. Louis Armstrong appears in two of the less sensational vignettes on this title card, but is counterpointed by another vignette captioned "Trapped by 'Beatnik'! Ringleader of the 'Beatniks' Ray Danton tricks his way into the apartment of Mamie Van Doren." (Inventory #: WRCLIT76402)
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