NovAdam. Nuevos Archivos de Arte Moderno Tipográfico. Vol. IV subtitle: La Precomposición y el Dibujo Tipográfico. Vol. I through Vol. IV (all published)
by Bachmann, Esteban Trochut & Juan (Joan) Trochut Blanchard
A complete set of four volumes (68, 95, 93, 83) of the Catalan albums produced as source books for Trochut typefaces, displaying advancements in modern typography and typographical design, each volume containing some short introductory text in Spanish and French, followed by countless examples of graphic typefaces as used in logo, business card, and other forms of advertising design. Illustrated profusely throughout in brilliant colors. Some scattered foxing and toning. 4to. Spiral-bound illus. wrpps., some minor tears along spines, bumping to corners. Barcelona (Esteban Trochut Bachmann & Juan Trochut Blanchard/Sociedad Alianza de Artes Gráficas) n.d. (1936-1952). Joan (Juan) Trochut Blanchard was an important Catalan typographer and a key figure in the field of modernist Spanish graphic art. He was one of the cofounders of SADAG, the Sociedad Alianza de Artes Gráficas, which quickly became recognized as the most prestigious printing press in Barcelona. NovAdam was also the first appearance of the Super Veloz typeface, a groundbreaking modular system of versatile and combinable types designed by Trochut in 1942 and produced by the Fundición Tipografica Iranzo. SuperVeloz was designed to meet the typographical, decorative, and advertising needs of any small printer by allowing them to develop ideas free from the constraints of standard lead type pieces, and by lowering production costs. These albums were distributed free of charge to printers who had purchased Trochut-designed typefaces, to be used as a sort of manual for commercial design. A colorful and striking display of modernist Spanish graphic design and typography. Extremely scarce; as of January 2016, WorldCat did not locate a single holding in a North American institution. (Inventory #: 48407)
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