The Public Accepts: Stories Behind Famous Trade-Marks Names and Slogans
by I.E. Lambert
University of New Mexico Press, 1941. Cloth. Near Fine. A very solid copy of the 1941 1st edition of this impressive scholarly treatment of trade marks and early advertising. Tight and Near Fine in its red cloth, with bright gilt-lettering along the front panel and spine. Octavo, 253 pgs. (Inventory #: 13398)
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