Campbell's Soup Co, 1968. Used; Like New/Used; Like New. "Campbell's Souper Dress, on you, it'll lookâ¦ M'm ! M'm ! Good !" -Â CAMPBELL SOUP ADVERTISEMENTScreenprint in colors on a disposable A-line dressÂ made of screen-printed tissue, wood pulp and rayon mesh with binding tape,Â circaÂ 1965, labeled 'The Souper Dress' at the neck, from the edition of unknown size, vertical and horizontal folds (as issued), wear/losses along parts of several of the folds,Â but this example, unlike most, does not have the bottom 3-inch hem cut off, and is thus complete.Â 36Â½ x 21Â½ in. (927 x 546 mm.). Beautifully framed in conservation-grade materials under UV-plexi.Â TheÂ Souper DressÂ is a classic example where fashion, art and industry intersect into one image, capturing the vibrant, youthful, optimistic and consumerist zeitgeist of the 1960s in America to perfection. Â As art historian Marco Livingstone has stressed, Pop Art was never a circumscribed movement with membership and manifestos. Rather, it was a sensibility emergent in the 1950s and rampant in the 1960s. Andy Warhol (who began his career as a fashion illustrator) had been painting Campbell's soup cans since 1962. Such advertising icons, along with cartoons and billboards, yielded a synthesis of word and image, of art and the everyday and fashion quickly embraced the spirit of Pop, playing an important role in its dissemination.Â The Souper Dress inspired by the iconic Campbell Soup Cans series,Â Â flame-resistant unless previously washed or cleaned,Â was imagined and produced by the Campbell Soup Company as a mail order offer and as an effective advertising campaign when paper dresses were all the rage in the 60s. Two labels from any different kinds of Campbell's Vegetable Soups and $1.00 got you the dress.
(Inventory #: 12326)
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