Publicité 9. Revue de la Publicité et des arts graphiques = Rundschau des Werbewesens und der graphischen Kunst in der Schweiz = Review of Advertising and Graphic Art in Switzerland
by Collet, Maurice
Geneve: Maurice Collet, editeur, nd. circa 1956-57. Softcover. Good. Generally a clean, tight copy but with age toning to page margins; some rough wear to covers but still solid. Book plate of Baltimore Museum of Art curator/MICA faculty member Robert Wirth.. Glossy, color-illus. wraps with French flaps. Oversize. XXVIII + 234 pp. (with additional pages of advertising examples/illustrations bound in periodically) and color/bw images throughout. Stitched binding. Text in French/German/English. This issue contains an essay about the creation of the propaganda postage stamp GRAPHIC 57, written by Hans E. Gaudard, Head of the Department of Postage Stamps, Bern. Main sections include posters; advertisements; catalogues, folders, brochures, covers, etc.; exhibitions, show windows, and packages. With a list of advertisers. Wonderful, contemporary Swiss graphic arts produced by leading artists for major companies (Movado, Goodyear, Zenith, Rolex, etc.), festivals, and more.
(Inventory #: 158670)
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