New York: Alfred A. Knopf, 1961. Hardcover. Very Good. Signed. First and second printings before publication; and preceded by the privately printed but truncated Bates edition. Signed by Rosser Reeves on the front free end paper, "To Masahuru Yamada. The representative of a great Japanese agency, from the author. Rosser Reeves." Near Fine with several small blemishes to covers. A seminal advertising book; Reeves was reportedly used as an inspiration for Don Draper's character in Mad Men. (Inventory #: 170131005)
You can be confident that when you make a purchase through ABAA.org, the item is sold by an ABAA member in full compliance with our Code of Ethics. Our sellers guarantee your order will be shipped promptly and that all items are as described. Buy with confidence through ABAA.org.