Que C'est Bon! ou Less Boissons Glacees: Robe De Mousseline, De Doeuillet. Print from the Gazette du Bon Ton

Paris, 1920. Print. Lithograph print with pouchoir color, an intensive process that uses stencils to apply the vibrant color. 7 1/4 x 9 1/2". The "Gazette du Bon Ton" was a leading fashion magazine published from 1912 to 1925, the highlight of which were 10 colored plates in each issue. The magazine signed exclusive contracts with seven of Paris's top couture houses (Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth) so that the designers' fashions were shown only in the pages of the Gazette. An annual subscription was 100 francs, the equivalent of over $400 today.