1917 · Minneapolis, MN
Minneapolis, MN: Munsingwear, 1917. An uncut 7 fold concertina style flyer with color photographic images of people depicted in their underwear as paper dolls ,each adult with one costume, the children have two each. The costumes closely reflect traditional gender roles --the boys play baseball and "Indians" and the girls play with dolls and frilly fans. The narrative on the reverse promotes the product and all of their best selling points with relevant caricature illustrations and the exterior of their factory with the caption" Munsingwear Stands for Perfection in Underwear. Measures 6" x 3 1/4" when folded. 25 1/2" long when open flat. Tag line: The (truncated)