[Collection of Seventeen In-Store Signs from a Furrier]
- np , 1940
np, 1940. Very Good.. An unusually comprehensive collection of 17 matched in-store signage for a furrier (or possibly department store fur section), all printed text in multiple colors on a variety of colored and marbled stocks with occasional ornamentation. Based on design and fonts, we date these to ca. 1940. Subjects include exhortations to proper storage (at the store's own cold storage, of course), tailoring and cleaning services, prices ("Fur prices / like other prices / are trending upward / - Don't delay..."), reasons for purchasing (graduation gifts, etc.), among many other pitches. A visually compelling, if pushy, archive of luxury marketing during fur's pre-PETA popular height. Printed card-stock broadside advertising. All approx. 16" x 11". Generally very good. Some soil, edge-wear. Small tear here and there.
Details
Title
[Collection of Seventeen In-Store Signs from a Furrier]
Author
[Advertising]
Condition
Very Good
Publisher
np
Date
1940