[Catalog of Promotional Matchbooks]

Chicago: Match Corporation of America, 1950. Very good.. An extravagant catalog of promotional matchbooks from the "World's largest direct selling manufacturer of advertising book matches." Includes examples with sample text and graphics as well as examples from companies all over the US, from diners and motels to major corporations like ALCOA and Borden's. Includes hundreds of stock images and text with various styles, sizes and finishes, from a 10 match book with single color printing to embossed, gold foil 40 match books. Striking (#sorrynotsorry). Hardcover. Plastic-comb-bound book, 10" x 11.5" approx., in illustrated cloth boards. Approx. 136 samples glue-mounted in nine tabbed sections, with tissue guards between pages. Pages profusely illustrated in full color. Light rubbing to boards. Boards bowed. Tabs frayed. Light wear to page edges. Interior generally bright and fresh. Very good. 182pp. Also includes Order form booklet, ad for gold stamping machine, ordering information sheet, sketch request form, distribution contract booklet, and price list.