Primera Exposición de Pintura Perceptista. Expone Raúl Lozza

Invitation/announcement for the first exhibition of the Perceptivist movement, held at the Van Riel Gallery in Buenos Aires on November 15, 1949, with talks by Raúl Lozza on Perceptivism and Abrahán Haber on "Abstraction and Perception". 15 x 12 cm. Single sheet, loose as issued. Some slight browning and creasing, two stamps from the Conservatorio Nacional de Musica y Arte Escenico, overall good condition. Buenos Aires (Galería de Arte Van Riel) (1949). Raúl Lozza was an Argentinian painter and theorist who was a part of the concrete art movement in Buenos Aires, the Asociación Arte Concreto-Invención. Lozza eventually split from this group and in 1947 founded the Perceptivism movement. This movement was based on three artistic principles: the substitution of a traditional background with a color field, the creation of the "cualimetría" (quality measurements) of the plane, and the "centrifugal structure of references into space aimed at eliminating the influence of the periphery". The group had its own journal, 'Perceptismo: Teórico y Polémico' which printed 9 issues between October 1950 and July 1953. (http://icaa.mfah.org)
An important and rare document marking the first exhibition of art from spin-off of the concrete art movement; as of November 2024, OCLC locates two North American holdings of a small catalog from this exhibition but no listings of this announcement.