101 Drinks and How to Mix Them

Osh Kosh, WI: Direct Mail Associates, Inc, 1935. Tall booklet, stapled in wrappers (22.5 x 10 cm.), [16] pages. FIRST EDITION. A promotional cocktail recipe book, although it is unclear what it is promoting, as no specific products are mentioned. It was issued by the Direct Mail Association, an early innovator in the field of marketing through the mail. The piece itself is not dated, but laid-in is a signed letter from Miles Kimball, President of the Miles Kimball Company, which produced the booklet with Direct Mail Associates. The letter, dated 1946, states that the booklet was issued "right after Repeal." newspaper clipping regarding "Liquor and Longevity" pasted to inside of front flap. Lower right corner lightly bumped, otherwise near fine, in stiff blue wrappers printed in black and gold. Unrecorded. [OCLC locates no copies; not in Noling, Beverage Literature].