The Teddy Bears Baking School, Compliments of The Fleischmann Co

Seymour Eaton and Edward Stern & Co. Inc, 1907. Wraps. Very good +. Seymour EATON. [ADVERTISING PREMIUM]. 16mo (6 3/8" x 5"); 12pp; glazed color pictorial wrapper, two bears baking on front, and two bears presenting their baked goods to Mother Goose characters on rear wrapper; 2 staple binding; small b&w vignettes in text; chip to front and rear bottom corner, light age toning; very good plus. A small advertising premium from The Fleischmann Co., a baking yeast manufacturer. The inside wrappers feature company advertising. A clever poem titled "The Teddy Bears' Baking School" is illustrated with anthropomorphic bears and characters from Mother Goose rhymes and fairy tales. One curious illustration is captioned "Jack and Jill on their honeymoon."

Seymour Eaton (1859-1916) was the author of The Roosevelt Bears: Their Travels and Adventures, so named in honor of President Theodore Roosevelt who refused to kill a bear on a hunting trip in Mississippi. A sort of cultural bear mania ensued with stuffed animals and books calling bears "Roosevelt Bears" or "Teddy Bears.".