first edition
1937 · San Francisco
by Wiki and Wana Derge (designer team); Samarkand Ice Cream
San Francisco: The Recorder Publishing Co, 1937. First Edition. Archive of five vintage advertising signs designed by noted Art Deco designer Wana Derge, circa 1933-1937. Signs intended for countertop or streetcar use, one with an unused cardboard display easel affixed to the verso. Included with the collection is a First Edition copy of Derge’s posthumously published color and design theory book, "Color, Form and Composition" (1966).
A collection of striking and vibrant serigraphs, designed by Derge specifically for the popular California ice cream manufacturer. Each of the signs feature Derge’s distinctive signature discreetly printed within (truncated)
A collection of striking and vibrant serigraphs, designed by Derge specifically for the popular California ice cream manufacturer. Each of the signs feature Derge’s distinctive signature discreetly printed within (truncated)