The Copywriter's Guide

first edition Hardcover

1959 · New York

by FRENCH, Elbrun Rochford, editor
New York: Harper and Brothers, 1959. Hardcover. Near Fine/Near Fine. First edition. Tall octavo. 536pp. Light crease on spine else near fine lacking the dust jacket. Ownership signature of Draper Daniels, the advertising legend (see below) and author Chapter 10 of this book, "Humor in Advertising." Interesting early advertising text that covers everything from advertising in the emerging fashion industry to direct mail to writing for television. Much of the focus of the book is clearly on the female consumer and her rising importance in purchasing decisions. The books anticipates the 1960's equal rights movement taking shape and the book clearly spells (truncated)
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