first edition Hardcover
1960 · New York
by HEIMANN, Robert K. (Draper Daniels)
New York: McGraw-Hill Book Company, 1960. Hardcover. Very Good/Near Fine. First edition. Quarto. Stains on the foredge (looks like coffee), some splash marks on the front board else near very good in near fine dust jacket. Ownership signature of Draper Daniels, the legendary 20th Century advertising icon and model for the character “Don Draper” on AMC’s *Madmen* television series. A visionary in the world of modern advertising that came to fruition in the 1950’s and 60’s, he served as Creative Head of Leo Burnett advertising, where he was known for promoting branded characters including The Marlboro Man, the Jolly Green Giant, Elsie the Borden Cow, Charlie (truncated)