Archive of Signage for Dairy Dan Ice Cream Truck Franchise
- [Westline, MI]: Dairy Dan Inc, 1962
[Westline, MI]: Dairy Dan Inc, 1962. Near fine.. Archive of original signage for Dairy Dan, a national soft-serve ice cream truck franchise founded by Alvin "Buddy" Rothstein. The signs included in the archive advertise various Dairy Dan treats, primarily different sundaes like the "Butter Scot" or "Cobbler Cherry," with humorous slogans and graphic illustrations in cartoon-style typical of the period. Charming. Approximately 24 pieces of full-color signage: four tent cards, scored but unfolded (3" x 4"); one uncut sheet of ten small signs (6" x 10.75"); ten individual signs for various sundaes (14" x 9"); and nine larger signs (18" x 9"). Tent cards screen-printed, rest offset. Overall bright and sharp.
Details
Title
Archive of Signage for Dairy Dan Ice Cream Truck Franchise
Condition
Near Fine
Publisher
Dairy Dan Inc: [Westline, MI]
Date
1962