Southwest Outings: New Mexico - Arizona - Colorado

[Kansas City, MO]: [Fred Harvey], 1935. Single sheet [46 cm x 41 cm] / [18" x 16"] Very good. Folds as issued. Promotional item produced by the National Park Service to tout the Grand Canyon and the surrounding environs. One side features 13 captioned photographs of "Places to See in New Mexico, Arizona and Colorado" that include images of the Grand Canyon, Mesa Verde, La Fonda [Santa Fe] and Bryce Canyon (in Southern Utah). The reverse features a pictorial map [23 cm x 41 cm] of the southwest and rates and descriptions of hotels and camps in the Grand Canyon.

In 1876, Fred Harvey, Sr. and Charles Morse, the superintendant of the Atchison, Topeka and Santa Fe Railroad, made a deal that allowed Harvey to open restaurants along the railroad rent-free. This handshake deal is considered one of the most profitable partnerships in the early American West because at the height of its popularity, the Fred Harvey Company operated 84 Harvey House restaurants and changed the way railways and restaurants served their patrons. Harvey and his sons are considered marketing geniuses, and were at the forefront of the Southwestern tourism boom that began in the late 19th century and continued into the postwar era.