Gesellschaft und Wirtschaft : bildstatistisches Elementarwerk.

1930. NEURATH, Otto and Gerd ARNTZ. Gesellschaft und Wirtschaft: bildstatistisches Elementarwerk. das Gesellschafts- und Wirtschaftsmuseum in Wien zeigt in 100 Farbigen Bildtafeln Produktionsformen, Gesellschaftsordnungen, Kulturstufen, Lebenshaltungen. Contents includes title-page, 100 plates and 30 text pages. Oblong folio, 303 x 454 mm., loose as issued in a new cloth folding box. Leipzig: Bibliographisches Institut AG, 1930. A splendid and rare groundbreaking publication which is the best source for the origin of the Isotype, the way of showing social, technological, biological, and historical connections in pictorial form. Neurath, was the director of the museum for "Gesellschaft and Wirtschaft," and together with Gerd Arntz he developed a new language for quantitative information using icons. Gesellschaft und Wirtschaft was commissioned by the Bibliographisches Institut in Leipzig, and is one of the best-known examples of what was known as the "Viennese method of pictorial statistics" and which became known as Isotype. (Andel, Avant Garde Page Design 243.) A truly magnificent work, of the greatest rarity. OCLC lists a copy at Reading, which has the Neurath Archive, one in Switzerland and two in the U.S. at UPenn and U. of Southern Mississippi. Fundacion Juan March, The Avant-Garde Applied 1890-1950, No. B169.