Plough's Black and White Birthday and Dream Book

Memphis, Tennessee: Plough, 1927. Very good. Toned with some nicks, wear.. Dreams of Beauty Do Come True": advertising booklet for Plough brand creams, powders, and other skin care products, marketed to women. Includes sections of dream meanings, birthstones and personality traits for each birth month, and plenty of photos of smiling young ladies, including the early Metro darling Estelle Clark. Note the subtle ageism throughout (e.g. "Smooth away the years!") and reinforcement of gender roles (e.g. use of words such as "pure", "dainty", "delicate", etc.). The cover illustration depicts a slim beauty asleep in bed as a handsome young gentleman looks on. Single vol. (6.75" by 4.75"), pp. 32, illus. in original illus. self wrps. Ink stamp of sales agent on lower wrapper. Some sample dream meanings:

FOX-- Risky love affairs.

LEMONS-- You are jealous of your lover.

THIMBLE-- Dependence; poverty.

VALENTINE-- Weak but ardent lover.

ZINC-- Progress in business.