Nashua Storyland Blanket

New York or Boston presumed: Amory, Browne & Co., Boston and New York, 1924. First Edition. Paper. Stapled.. Near Fine. Charming company product promotion that seeks to get at the buyer, the parent, by hooking the child through a ersatz children's book. An example of a not insignificant genre of commercial publication, with here, at least, the product being pushed is one that is meant for children -- crib blankets, and a Nashua Storyland Blanket meant for young children. But also being pitched are blankets and throws for anyone. Published by Amory, Browne & Co., a fabric company which was making the Nashua blankets being promoted here. Printer unknown. Oblong, 7.5 by 11.5 cm. Unpaginated, 24 pages, including covers. Color printed illustration on every page, and sometimes two small color vignette illustrations, with the only larger, or full page illustration, on the front cover, and two other pages blank but for the small color illustration (inside front cover, a few leaves and the sun, and the rear cover, of a cat balanced on a bar). 23 short poems, mostly four line, generally adaptations of Mother Goose nursery rhymes, modified to plug or minimally reference the Nashua company, but one four liner is a prefatory poem setting up what is to come, and a few are not Mother Goose but based on fairy tales such as Cinderella. The last five pages speak more directly about the company's products, with color vignettes of different patterned blankets. The illustrations redound with charm. Especially appealing is the cover showing a doll in bed with the Storyland Blanket, which is a blue blanket repeating the internal vignettes but on the blanket the illustrations are all rendered in simply white -- a sort of reverse silhouette. All the verse pages excepting the first have a greenish background color. Scarce -- no copies listed on OCLC. Condition: a tack hole, or slight roughness, upper left front cover. Flattened tiny dog ear, front cover. Minor soiling front and rear. Small abrasion area on rear cover. Generally clean. Easily Very Good, and in our view, Near Fine. (Inventory #: 008097)