Men's Mode De Luxe Fashions Fall and Winter 1952-53
- Plastic Spiral. Card stock covers
- New York: American-Mitchell Fashion Publishers, Inc, 1952
New York: American-Mitchell Fashion Publishers, Inc, 1952. Vol. XVI, No. 2, Section 2. Plastic Spiral. Card stock covers. Near Fine. Folio, 36.5 by 26.5 cm. Front wrap counted in pagination, which goes up to 35, followed by a folded sheet color plate and then two glossy pages. Seventeen plates, nine of which are color plates, including the one double-paged folding plate. Versos of plates are blank but still counted in the pagination. The models are all based on painted artwork -- there are no photographs. All the plates up to the last one, which is the fold-out plate, show one or two elongated men. Their attire includes suits, single and double breasted, more casual sports jackets, formal wear, including tails, and overcoats. In almost all cases the men are wearing or carrying hats. Occasionally there is a sketchy background or prop of some sort to provide atmosphere, but that is in this catalogue very minimal compared to other catalogues of this sort. Also on the page will be a small outline drawing of the back of the piece(s) being showcased. Big surprise: all the men are conventionally handsome, tall, upbeat, etc. This catalogue doesn't have the token husky men or distinguished middle aged or older men. The folding plate shows four drawn women, the men's female counterparts, wearing tailored suits or overcoats. A distinctive feature of this catalogue is that the first and last leaf have concise descriptions of the clothing the drawn models are wearing on the plates within. The last page is a promotion of a book on design by the fashion company's technical director. Condition: There is a small chip on the upper front cover edge. Light wear otherwise.
Details
Title
Men's Mode De Luxe Fashions Fall and Winter 1952-53
Binding
Plastic Spiral. Card stock covers
Condition
Near Fine
Publisher
American-Mitchell Fashion Publishers, Inc: New York
Date
1952
Edition
Vol. XVI, No. 2, Section 2