[Loring Liquor Store Recipe Booklet] Recipes for Mixed Drinks

Minneapolis: Loring Liquor Store, 8211. Staplebound. Good. Staplebound. 5.1/2” x 3.1/2”. 16pp. Staple-bound booklet with brown paper wraps, printed in black. Some age toning and minor staining to cover. Rust to staples. Pages are free of marks and notation. Binding is sound.

A charming mid-century cocktail recipe booklet issued by Loring Liquor Store, located at 1401 Nicollet Avenue, Minneapolis, MN. The store, likely named after the nearby Loring Park, advertised "Fine Wines and Liquors" and offered "Free Fast Delivery," a convenience that speaks to the post-Prohibition liquor trade's evolution in the Twin Cities.

This 16-page (truncated) booklet includes a wide array of classic mixed drink recipes, from the Bronx and Clover Club cocktails to the Gin Rickey and El Presidente. The foreword encourages experimentation in drink mixing, embracing a relaxed approach to proportions. The presence of a two-letter phone exchange ("MAin 8911") suggests a pre-1960s publication date, when such dialing conventions were still in use.

An excellent piece of Minneapolis ephemera, reflecting both the drinking culture and advertising style of the mid-20th century. (Inventory #: 16705)