The Franklin Car: Describing Types-Principles of Construction-Performance and Mechanical Details [1918]
- Syracuse, NY: Franklin Automobile Company, 1918
Syracuse, NY: Franklin Automobile Company, 1918. Very Good/No Dust Jacket, As Issued.
Issued at the height of Franklin's influence, this substantial 1918 sales catalogue documents the company's distinctive air-cooled engineering philosophy at a moment when most competitors remained committed to water-cooled systems. Lavishly produced and technically detailed, it functioned equally as a prestige marketing piece and an authoritative explanation of Franklin's mechanical advantages to an affluent, engineering-curious clientele.
Description: Brown cloth with bordered title panel on the front cover; 6 x 8 inches; 80 pages, including 6 glossy photographic plates of Franklin models and 11 technical drawings illustrating mechanical components.
Condition: Binding tight and square; text clean with light, even age toning. Moderate shelf wear with rubbing to lower corners and a scuff mark at the center of the spine. Laid in is the original printed price sheet, "Effective June 5, 1918."
Scarcity Note: Complete examples of Franklin's substantial pre-war sales catalogues are increasingly uncommon, particularly with original price sheets intact. Surviving copies are typically encountered without the separate pricing insert, making this example an unusually complete representation of Franklin's 1918 sales presentation. Founded in 1902 in Syracuse, New York, the Franklin Automobile Company became a pioneer in American automotive manufacturing, known for its innovative air-cooled engines. These engines, ideal for hot climates, contributed to the company's success in the early 20th century. Franklin cars were prized for luxury, durability, and cutting-edge engineering, appealing to affluent buyers.
The company introduced advanced technologies, including aluminum engine blocks in the 1910s, and produced a range of vehicles from touring cars to high-end models. Despite financial struggles during the 1920s, Franklin's commitment to innovation and comfort left a lasting impact on the industry.
Subjects: Franklin Automobile Company, Early automotive engineering, Car construction principles, Mechanical design, Automobile history 1910s, Sales and marketing ephemera, Automobilia, Trade catalog, Technical manual
Issued at the height of Franklin's influence, this substantial 1918 sales catalogue documents the company's distinctive air-cooled engineering philosophy at a moment when most competitors remained committed to water-cooled systems. Lavishly produced and technically detailed, it functioned equally as a prestige marketing piece and an authoritative explanation of Franklin's mechanical advantages to an affluent, engineering-curious clientele.
Description: Brown cloth with bordered title panel on the front cover; 6 x 8 inches; 80 pages, including 6 glossy photographic plates of Franklin models and 11 technical drawings illustrating mechanical components.
Condition: Binding tight and square; text clean with light, even age toning. Moderate shelf wear with rubbing to lower corners and a scuff mark at the center of the spine. Laid in is the original printed price sheet, "Effective June 5, 1918."
Scarcity Note: Complete examples of Franklin's substantial pre-war sales catalogues are increasingly uncommon, particularly with original price sheets intact. Surviving copies are typically encountered without the separate pricing insert, making this example an unusually complete representation of Franklin's 1918 sales presentation. Founded in 1902 in Syracuse, New York, the Franklin Automobile Company became a pioneer in American automotive manufacturing, known for its innovative air-cooled engines. These engines, ideal for hot climates, contributed to the company's success in the early 20th century. Franklin cars were prized for luxury, durability, and cutting-edge engineering, appealing to affluent buyers.
The company introduced advanced technologies, including aluminum engine blocks in the 1910s, and produced a range of vehicles from touring cars to high-end models. Despite financial struggles during the 1920s, Franklin's commitment to innovation and comfort left a lasting impact on the industry.
Subjects: Franklin Automobile Company, Early automotive engineering, Car construction principles, Mechanical design, Automobile history 1910s, Sales and marketing ephemera, Automobilia, Trade catalog, Technical manual
Details
Title
The Franklin Car: Describing Types-Principles of Construction-Performance and Mechanical Details [1918]
Author
[Franklin Automobile Company]
Condition
Very Good
Publisher
Franklin Automobile Company: Syracuse, NY
Date
1918