KFRC presents Going Forward with Radio [cover title].

National Radio Personalities, Publishers: Peoria, Illinois, 1949 Book. Fine. Soft cover. Quarto. 12 x 9 inches. (36)pp, unpaginated. Illustrated throughout with black & white photographs. Pictorial wrappers. Stapled binding. Hole in upper gutter corner with decorative string tassel. Minor wear and soiling to wrappers, overall a fine copy. Scarce promotional for KFRC AM radio station in San Francisco. Each page is a collage of photographs by Moulin studios, Chas. M. Hiller, and Romaine studios, interspersed with descriptive text. Photos include on-air personalities, Staff, workers 'behind the scenes', technicians, celebrity guests, etc. KFRC (610 AM) began broadcasting in 1924, changing formats multiple times in its long history. In 2005, the AM station was sold, and the station's call letters were changed, dropping the "KFRC" callsign from the 610 space on the AM dial.. In a provided "compliments of" space on the inside cover is a business card of Bernice Moore, Custom Picture Framing. .