Het boek van PTT

Leiden, Uitgave, 1938. Interesting collection of promotional material designed by Dutch Constructivists Leiden, Nederlandsche Rotogravure Mij. Leiden, Uitgave, 1938. 4to. Original colour printed wrappers. With colour illustrations a.o. photo-montages, throughout, all designed by Piet Zwart. (2), 49, (1 blank) pp. Interesting collection of promotional material designed by Dutch Constructivists. Ad 1: Educational book intended for youngsters, elaborating on how to use the Dutch Postal service (PTT) and telephone.

It is one of the most famous creations of Piet Zwart (1885-1977), one of the most versatile Dutch designers of the first part of the 20th- century. Next to being a photographer and typographer, he also designed the Bruynzeel Kitchen. From 1919 until 1933 he was a teacher at the art academy at Rotterdam.Ad 3: This promotional broadside was published on the occasion of the opening of the new building of the publishing house De Arbeiderspers at Hekelveld Amsterdam. Especially the title-page shows the use of the photomontage typical for the Dutch Constructivists.Ad 4 & 5:. Fine copy. Ad 1: Purvis & De Jong, Nederlands grafisch ontwerp van de negentiende eeuw tot nu, pp. 121-165, ill. pp. 164-165; Brentjens, Piet Zwart 1885-1977. Vormingenieur (2008), pp. 235-9. Rare in such fine condition.