Offset. "That Something Different in Advertising"

Cleveland, Ohio: The Harris Automatic Press Company, 1925. Softcover. First edition; 8 3/4 x 11 1/2; pp. 16; stapled lithograph wraps; a few small nicks and cuts along edges; some glue residue to back cover verso from a label removed; very few faint spots of foxing to wraps; pages clean and brightly illustrated; very good or better.An uncommon advertising book by The Harris Automatic Press Company - a pioneer in offset lithography and an early leader in commercial printing press technology. Brothers Alfred and Charles G. Harris established their company in the early 1890s by developing an automatic sheet feeder as a way of replacing the slow cumbersome hand-fed printing process. In 1926, just a year after the book was published, a 3-way merger ensued with the Seybold Machine Company and the Premier Potter Premium Press Company. The work describes the process of offset lithography and its application in advertising, and gives various examples of the quality of the illustrations.