PURE OIL / TINTED GLOSS / READY MIXED PAINT / JOHN LUCAS & CO. / New York. Philadelphia. Chicago. / 1848 [colored cut of a Victorian house, 3 x 3 1/2 inches] 1894 / [followed by 13 paragraphs of promotional text]. On the verso is printed a color facsimile of the label for tinted gloss paints manufactured by John Lucas & Co., followed by five mounted rectangles of color paint samples, each showing five different colors, and a printed advertising statement for a Texas distributor "C.N. Leroux / Hardware Merchant / Dealer in Stoves, Tinware, Agricultural / Implements, Paints, Oils, Brushes, etc. / 228 & 230 West Commerce Street / San Antonio, Texas." Text on each side enclosed within a bold rule border

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  • [Philadelphia, PA?]: John Lucas & Co, 1894
[Philadelphia, PA?]: John Lucas & Co, 1894. Broadsheet, 14 x 6 1/2 inches, folded to oblong 8vo (3 1/2 x 6 1/2 inches). The promotional text for the paints includes a sales pitch, hints on selecting colors, directions for using the paints, a rule of thumb for determining the amount of paint needed, etc. Romaine describes several catalogues for John Lucas & Co. OCLC locates several similar publications for John Lucas & Co., but apparently not this one. Some offsetting from paint samples, but a very good example. (#7648).

Details

Title

PURE OIL / TINTED GLOSS / READY MIXED PAINT / JOHN LUCAS & CO. / New York. Philadelphia. Chicago. / 1848 [colored cut of a Victorian house, 3 x 3 1/2 inches] 1894 / [followed by 13 paragraphs of promotional text]. On the verso is printed a color facsimile of the label for tinted gloss paints manufactured by John Lucas & Co., followed by five mounted rectangles of color paint samples, each showing five different colors, and a printed advertising statement for a Texas distributor "C.N. Leroux / Hardware Merchant / Dealer in Stoves, Tinware, Agricultural / Implements, Paints, Oils, Brushes, etc. / 228 & 230 West Commerce Street / San Antonio, Texas." Text on each side enclosed within a bold rule border

Condition

Unknown

Publisher

John Lucas & Co: [Philadelphia, PA?]

Date

1894


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