first edition Wraps
1927 · Detroit
by Evans-Winter-Herb Inc. (responsible for design, text, typing and printing)
Detroit: Fisher Body Corporation, Fleetwood Body Corporation, General Motors, 1927. First edition. Wraps. Very Good. An extraordinarily beautiful sales catalogue organized around vivid colors, as the title suggests. Folio, 33 by 25 cm. xxx (30),  pp., plus wraps. The colors are "Bird of Paradise", "Midnight Blue", "Angel Fish", "Morpho Menelans", emerald, curite, "Forest Green", "Th Grand Canyon", "Rose Coral", "Italian Waters", "Orchid", "Autumn", and the cars are all Cadillacs. All the cars have in fact two colors, both of which are suggested by the color designation, and each color and car receives a luxuriant two-page spread, with three color illustrations: one for the inspiration for the particular color, one of the car interior, and one for the outer body. Accompanying the illustrations are fluid, intoxicating descriptions that conjure up the imagery, the sensate experience, the fantasy, with only passing mentions of some of the design specifics. The cars include Cabriolets, a Roadster, a Phaeton, Imperials, a Brougham, a Town Sedan, and a Convertible Coupe. One can see designs that both reach back to the fine coaches of a quickly receding era and the more comfortable, sleeker cars to come. The brochure was released in conjunction with a road show showcase of the vehicles staged at fine hotels in New York, Chicago, Los Angeles and San Francisco (the Commodore, the Drake, the Biltmore and the Palace respectively.) Wear to the edges of the dust jacket (the decorative paper covering the bound card-stock wrap0, with a few scratch lines on front, soiling on rear, and a few minor closed tears along edges. A hole to the white front fold-in of this jacket. Other than some light pencilled lettering (a child's hand), clean and bright within.
(Inventory #: 004758)