1920. (TRADE CATALOGUE-WINDOW AWNINGS) HIJOS DE FRANCISCO SANS. Trade Brochure of Window Awnings. Barcelona: G. Seix & Barral, (circa 1920s). Tall 8vo. Colorful folding brochure in eight panels (closed 6 1/2 x 3 3/4 inches; open 6 1/2 x 29 inches). Rare trade brochure not recorded on OCLC. A vividly colored brochure in concertina format rendered in respeldent pochoir as especially associated with the period. The products offered are striped window awnings, which were ubiquitous in summertime virtually everywhere and in Mediterraniean climates year-round -- the latter, still found in the region, to this day. The colors rendered jump off the page and make what might seem entirely utilitarian quite exciting. In addition, this promotion includes five brightly colored inset "lifestyle" illustrations - golfers by a clubhouse decked in awning; a dock with a sailboat and a lovely house with purple awning in the background, etc. Then a larger illustration of a seaside panorama underlyies several of these insets with text. This is not just a trade catalogue, but also a fine specimen of period printing and style. Very good. (Inventory #: 39688)
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