by HIJOS DE FRANCISCO SANS
(WINDOW AWNINGS-TRADE CATALOGUE) HIJOS DE FRANCISCO SANS. Trade Brochure of Window Awnings. Barcelona: G. Seix & Barral, (circa 1920s). Tall 8vo. Colorful folding broch in eight panels (closed 6 1/2 x 3 3/4 inches; open 6 1/2 x 29 inches). Rare trade brochure not recorded on OCLC. A vividly colored brochure in concertina format rendered in resplendent pochoir as especially associated wi the period. The products offered are striped window awnings, which were ubiquitous in summertime virtually everywhere and in Mediterranean climates year-round -- the latter, still found in the region, to this day. The colors rendered jump off the page and make what might seem entirely utilitarian quit exciting. In addition, this promotion includes five brightly colored inset "lifestyle" illustrations - golfers by a clubhouse decked in awning; a dock w a sailboat and a lovely house with purple awning in the background, etc. The larger illustration of a seaside panorama underlyies several of these insets with text. This is not just a trade catalogue, but also a fine specimen of period printing and style. Very good.
(Inventory #: 39688)